Jeanne Shields
I’ve worked on major global brands at big agencies for nearly 20 years—but unlike big agencies, I come without the agency ego or attitude.
Working collaboratively with planning, research & account management departments at ad agencies, PR firms, experiential marketing groups—and even with clients directly, I’ve learned what works, what doesn’t work, and what needs to work as we move forward. I’ve created strategic brand platforms, scripts and compelling brand stories …all that come to life on websites, digital/print ads, social media campaigns, online video content, traditional broadcast & print and all potential brand touch points.
My experience encompasses large global brands as well as start-ups-- in a variety of categories from finance and fashion to pharma and fast food: Van Kampen Investments, Pima Federal Credit Union, State Farm Insurance, JCPenney, Aveeno, Genentech-Roche, Pfizer, McDonald’s, Mondelez, Kraft, Johnson & Johnson, P&G, JCPenney, Macy’s and more.
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Fig. 2
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Fig. 3
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Summary
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